There’s no guarantee that having money will make us happier but as someone who has been through periods where I was broke and others were I was a financially stable, I certainly prefer the later. Although having money doesn’t guarantee us happiness, Jonathan Clements’ book How to Think About Money teaches us that there are certain ways we can use the money we have to increase our happiness.
1. Spend money on others. I know this seems odd, but numerous studies in his book show that we get more happiness and lasting enjoyment when we spend money on other people instead of buying things for ourselves. Most of us have a few people in our lives that we care about. Using our money on those people in a way that brings them joy can make us even happier than we anticipate. Using our money towards a social cause we are passionate about or helping a group of people who is less fortunate can give us the sense that we are promoting goodness in the world which can provide a lasting feeling of happiness and self-contentment.
2. Focus on experiences rather than possessions. If we have money and would like to purchase something for ourself, his book states that we get more gratification when we spend money on experiences instead of possessions. In other words, we can get more satisfaction and lasting joy when we forgo buying “things” and choose instead to create memories and lasting experiences. So instead of buying the latest iphone, designer clothes, or new shoes, we would get more “bang for our buck” if we instead used our money to travel to another place, go to a fun concert, or participate in an exciting activity.”
When we use our money on experiences we get 3 sources of happiness. The first source of happiness is anticipation of doing the fun thing (knowing you have an experience planned brings us happiness from the day we decide to do the activity until the time the activity begins). We get another source of happiness by actually “doing” the activity (we have fun during the experience). Lastly, we get happiness from memories of the experience (even after it ends, the memory of that experience brings us happiness). Moral of the story: spending money on experiences and good times can make us extremely happy and that happiness has a lasting effect
3. Delay purchases (to build anticipation) If we do decide that we want to spend money on ourselves and buy some “thing” instead of an experience, there is a way to do this so that we get maximal happiness from the purchase. We should first: delay the purchase to build anticipation. I know this sounds counterintuitive in our age of impatience and desire for instant gratification, but it works. According to Clements’ book, we adapt to both good and bad things in our life relatively quickly.
For example, we get a new phone and are happy but after a couple weeks, it no longer makes us smile inside when we pull it out to text. We get assigned to a different division at work and at first it seems challenging but before we know it, we adjust to the demands and it no longer seems as difficult as it once was. The same thing happens with purchases. Because we adjust to things in our lives relatively easily it behooves us to delay this adjustment and build anticipation, since as we learned in the previous section, the mere thought of knowing we are going to get or experience something enjoyable actually makes us happy. We can put a timeline in place and tell ourself that we’ll buy that thing in a week or during our next pay period and the anticipation of being able to get that thing during the allotted time will actually bring us more lasting happiness than if we were to just buy it as soon as possible.
4. Opt for frequent small purchases instead of infrequent larger ones. Along the lines of delaying purchases to gain additional happiness from the anticipation of something, Clements’ book teaches us another thing we can do to gain more happiness from the things we purchase: Opt for frequent smaller purchases instead of infrequent larger ones. As stated above, we adjust to things in life relatively quickly. In order to gain more happiness from our purchases we may need to make more purchases overall. Since it isn’t feasible or financially responsible to buy expensive things all the time, it is better to choose to buy smaller things more often instead of one large big thing every blue moon. For example, instead of buying 4 things on Amazon at one time when you get paid, purchase 1 item a week.
My point? There are a milieu of hidden gems in Clements’ book How to Think About Money, but I loved these 4 tips on ways to spend money that could increase our happiness. What do you think? Which tips might you use?